Amigo and Frances Hayward, BeKind Foundation Founder

The Campaign represents a partnership between The Humane Society of the United States (HSUS) and The BeKIND Foundation, seeking to promote awareness and sympathy for the plight of animals and to contribute to the alleviating of animal suffering worldwide.

The inspiration and representative of BEKiND is a young, former stray dog from the Bahamas named "Amigo" who was rescued and rehabilitated. Going on to become a superstar in his native land, he has now become an ambassador of goodwill on behalf of homeless animals everywhere.

Film star Alec Baldwin presents "ambassador of goodwill" award to Amigo at ARF Gala, Southampton, New York

BEKiND seeks to spread its message and address animal welfare issues through its outreach efforts and the sale of its products, the proceeds of which will benefit the Humane Society of the United States. Starting with its accessory "CauseCollars" for dogs and matching wristbands for their human companions, BEKiND plans a line of pet/people products and fashion items that will be available later in the year.

The issues will not go away, we strive to make a difference.

"To care is to , to is to care..."